Wednesday, September 23, 2009

Adobe

Adobe’s Gateway into the world of typography was the production of the PostScript language. In short, this revolutionized the printing of digital type so that it could be much smoother. To compliment this invention, Adobe developed the Adobe Type Manager, which allowed type to appear on screen as it would printed. At first Adobe’s programs contained font libraries made up of existing ITC and Linotype fonts. However, it wasn’t long before the company decided to start developing their own typefaces under the name Adobe Originals. Examples of these fonts include: Trajan, Lithos, and Chaparral. Obviously, Adobe has its own website at www.adobe.com, and users of the brand can purchase sets of Adobe Origionals fonts via that site. What intrigued me in Adobe’s fonts is the simple fact that I use their products to create nearly half my school work, and as I turn from a student into a professional, I will use them even more. Adobe is basically for me now what Crayola was for me in grade school.

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