ITC, or the International Typeface Corporation was a typeface distributor in the 1970’s that redefined the vending of type. Because type was all done by metal typesetting at the time, most of the competing companies needed to provide their clients with the proper equipment to reproduce their type. Although this kept piracy to a minimum, ITC, having no ties to the metal foundries of type could provide their customers with a way to print their typefaces on any phototypsetting maching. This way their costumers could print ITC type on their machines with no problems concerning the equipment. They also offered their designers a royalty which was dependent on the success of their designs. ITC is still around today, they have developed and sold thousands of typefaces. However, they were bought out by Monotype, one of their metal typesetting competitors. The reason I was interested in ITC was that they redefined the type market by utilizing new technology. I think that especially in todays world, being aware of what new technology can offer is one of the most important and useful ways to stand out on top of what you do.
Examples of ITC fonts include: Conduit, Franklin Gothic, and American Typewriter
www.itcfonts.com
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