Advantages of a multiple column grid-
Using a multiple column grid allows the designer a way to keep everything organized and in proportion. It is a good way to explore interesting layouts that don't feel random.
Optimal words and length per line-
Ideally the a line of text should be about 12 words long at 50-60 characters. This is based off the viewing field of the eye.
The baseline grid-
The baseline grid allows for the base lines of all of the lines of text in a layout to be aligned.
Rivers-
Rivers are created when the spaces between words line up on top of each other in a body of text. This results in a vertical or diagonal line of negative space.
Clothesline-
A line created by multiple text blocks aligned to the same horizontal line.
Incorporating white space-
White space, or negative space, in a layout can be a wonderful thing. However, the space should not be so great that related text is separated. This can be achieved in a spread by positioning the majority of the white space around the text.
Type Color-
Type color refers to the density created by the texture of a text body. This can be effected by kerning, leading, font size and weight, and x-height.
x-height -
The x-height of a font is determined by the height of the x. Fonts with a larger x-height have a darker type color.
Justification: minimum, optimum, maximum-
These measurements refer to the amount of spacing between words. Optimum being ideal.
Paragraph breaks-
There are no rules to paragraph breaks accept that they work. A break can be indicated by increased leading, an indent, a color field change, or a change in a texts alignment or direction.
Hyphenating text-
En dashes are used to indicate amounts of time, like dates. Em dashes are used in dialogue to indicate a long pause in thought or speech.
ligeratures-
A ligerature occurs between certain letters that would seem awkward paired next to each other in certain type faces. f and i is a current ligerature to avoid the dot of the i from interfering with the finial of the f.
CMYK VS RBG-
CMYK stands for cyan, blue, yellow, blak. These are the colors used by printers. RBG stands for red, blue, green, the colors that make up all colors on a screen.
Hanging punctuation-
Hanging punctuation is basically, exactly want it sounds like. It is commonly used in quotations that not a part of a larger body of text.
foot mark & apostrophe-
A foot mark has no indication of direction ( ' ) whereas apostrophes will be curved to the left. This is the same in relation to inch and quote marks.