Wednesday, April 20, 2011

good

Good.is is a pretty awesome place. I really enjoyed the recommended video about the cost of the Iraque war. As with many videos of this kind, I think that the sound really ads to the professionalism. Nearly every animation that happens is correlated to some sound effect. Doing this really brings a video to the next level because it makes forced animations seem more naturalistic if done well. If you think about it, generally, when something moves, sound follows. So it makes sense that such scrutiny would ad to a video.

Other than that I was really impressed with the site as a whole. I really like the idea behind a source that exclusively produces the kind of news they do in such an attractive way. The other day, I was thinking about what it meant to be a designer. To have a better ability than the average person at visual communication. It's almost like a superpower that you cant help but to use once you have it. I mean a very utilitarian one, much in the same way as being a surgeon or lawyer. However, it is a power regardless, and it seemed interesting to me that the majority of those with that power choose to use it to advertise or brand businesses that may, but probably don't, make the most ethical choices. Its really an interesting complex: designers design for larger companies with more money so that they will have more money so to buy more things from companies that have good design (at least I know my purchases are influenced by the design of name brand products).

Right now, I don't care about this choice. I would be thrilled to get a job at a large advertising firm. And I am perfectly happy making my personal income by working on the UDK ad staff. But I wonder, if I continue along the same path of advertising and branding, if someday I will look back at my work and feel empty about its worth. I could see it happening. So, the search for other options begins.

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