The one thing that stuck out to me in this lecture was when Trollback said, "Storytelling is about imagination... Feed it by leaving things out." I think that is brilliant! It seems so obvious. But I think that it is something that I forget to think about in my own work quite often. He is right that Story doesn't happen as much in print, and its sad. It seems that the best you can do without requiring more than 10 seconds of an audiences attention is to at the very least elude to a story. Most print ads don't even do this. And when they do, the story usually sucks.

In motion leaving things out seems to be key. However, once you leave something out you are then faced with the question of how long will it be left out. Most major motion pictures end with a full circle or a simple cliff hanger for a sequel opportunity. Yet they keep you in your seat because there is always something left out until the very last frame. proof of this can be seen in films that run material relevant to the story during the end credits. The difference in the amount of people that stick around is monumental.

In print leaving things out is an interesting concept. If you leave something out in print. It is out for ever (unless there is some kind of sequential story). However, I think that leaving out information in print can be successful as well, as it involves the audience in imaginative thinking. Nevertheless, the outlier must be eluded to so drastically that the audience is consumed with thinking about it... which can be – about as hard as changing someones mind. One of the most successful ways I have found to do this is to set up such a concrete and engaging moment that the viewer begins to create the story themselves. You offer them all the pieces of the puzzle, and then allow them to do the fun stuff. They should be asking " What would I do?" or saying "Ive been there," or relating to it in some personal way.

I'm leaving the conclusion out.

(but that's just because I don't want to write one and not because whoever reading this will be thinking about what else I had to say)